Mediaset Signs Italian Broadcast Agreement with Hydrogen Racing Series Extreme H
London, 5th November – Extreme H, the world’s first hydrogen-powered motorsport championship, is proud to announce an extension with Italian broadcast partner – Mediaset.
This exciting chapter will see Extreme H continue the revolutionary steps set by Extreme E, combining high-octane racing with a strong commitment to sustainability, propelling the sport into a new and innovative zero-emissions future. Following the success of Extreme E, the electric off-road racing series that captivated audiences around the globe, Extreme H will pioneer hydrogen technology in motorsport, setting a new standard for sustainability in racing.
Mediaset has been a key broadcast provider of Extreme E in Italy over the past four seasons, bringing its thrilling, environmentally-driven races to millions of viewers across the motorsport loving nation. The extension of this deal into the hydrogen-powered Extreme H series reaffirms Mediaset’s commitment to innovative sports and sustainable entertainment.
Giorgio Giovetti, Head of Sport Rights Acquisition, commented:
We’re thrilled to continue our partnership with Extreme E and now expand it to include Extreme H. As hydrogen is set to play a vital role in the future of clean mobility, Mediaset is excited to bring this groundbreaking motorsport to Italian fans.
Ali Russell, Managing Director of Extreme H, added:
We’re delighted to expand our relationship with Mediaset for the Extreme H series. Hydrogen represents the future of clean energy in mobility, and Mediaset will be crucial in sharing this next-generation motorsport with fans across Italy. Together, we aim to showcase the thrilling possibilities of hydrogen racing while inspiring action toward a sustainable future.
The Extreme H series will retain similar thrilling race formats and off-road locations, but with the added twist of hydrogen-powered vehicles. The clean energy technology used in Extreme H will showcase how hydrogen can be applied to motorsport, setting new standards for innovation and sustainability in the automotive and energy sectors.
READ the latest news shaping the hydrogen market at Hydrogen Central
Mediaset Signs Italian Broadcast Agreement with Hydrogen Racing Series Extreme H, source
